Minggu, 06 April 2014

[Q289.Ebook] Free PDF Grey - Fifty Shades of Grey Von Christian Selbst Erzahlt (German Edition), by E. L. James

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Grey - Fifty Shades of Grey Von Christian Selbst Erzahlt (German Edition), by E. L. James

Sehen Sie die Welt von Fifty Shades of Grey auf ganz neue Weise durch die Augen von Christian Grey. Erzählt in Christians eigenen Worten, erfüllt mit seinen Gedanken, Vorstellungen und Träumen zeigt E L James die Liebesgeschichte, die Millionen von Lesern auf der ganzen Welt in Bann geschlagen hat, aus völlig neuer Perspektive. Christian Grey hat in seiner Welt alles perfekt unter Kontrolle. Sein Leben ist geordnet, diszipliniert und völlig leer bis zu jenem Tag, als Anastasia Steele in sein Büro stürzt. Ihre Gestalt, ihre perfekten Gliedmaßen und ihr weich fallendes braunes Haar stellen sein Leben auf den Kopf. Er versucht, sie zu vergessen und wird stattdessen von einem Sturm der Gefühle erfasst, den er nicht begreift und dem er nicht widerstehen kann. Anders als all die Frauen, die er bisher kannte, scheint die schüchterne, weltfremde Ana direkt in sein Innerstes zu blicken vorbei an dem erfolgreichen Geschäftsmann, vorbei an Christians luxuriösem Lebensstil und mitten in sein zutiefst verletztes Herz. Kann Christian mit Ana an seiner Seite die Schrecken seiner Kindheit überwinden, die ihn noch immer jede Nacht verfolgen? Oder werden seine dunklen Begierden, sein Zwang zur Kontrolle und der Selbsthass, der seine Seele erfüllt, diese junge Frau vertreiben und damit die zerbrechliche Hoffnung auf Erlösung zerstören, die sie ihm bietet?

  • Sales Rank: #3878913 in Books
  • Published on: 2015-08-21
  • Original language: German
  • Number of items: 1
  • Dimensions: 8.23" h x 1.81" w x 5.43" l,
  • Binding: Paperback
  • 640 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
Enjoyed this better than original!
By Steph *Book Addict*
I loved getting inside the mind of mysterious Christian Grey and ended up loving this book more than the original series. Getting to see things from his pov of refreshing and had you looking at certain scenario in a new light. Christian is surprisingly funny, in a dry, sarcastic way and I loved that side of him. I really hope Ms. James writes the rest of this series from his pov because there are many scenes I'm dying to know what he was thinking. 4.5 stars!

4 of 5 people found the following review helpful.
Lost little boy
By Ninalove
It was so nice to read this story from Christian pov. It shows what a little lost boy he is, you get to watch him grow up some with the help of Anne. I have read the book over three times now and I'm hoping author writes the other two book like this too.

2 of 2 people found the following review helpful.
I loved reading the book in Christians perspective
By Laura Klinger
I loved reading the book in Christians perspective. I hope that you do all the books telling his side!! Love love loved it!!

See all 41 customer reviews...

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Sabtu, 05 April 2014

[A425.Ebook] Free Ebook A Stir of Echoes, by Richard Matheson

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A Stir of Echoes, by Richard Matheson

Tom Wallace lived an ordinary life, until a chance event awakened psychic abilities he never knew he possessed. Now he's hearing the private thoughts of the people around him-and learning shocking secrets he never wanted to know. But as Tom's existence becomes a waking nightmare, even greater jolts are in store as he becomes the unwilling recipient of a compelling message from beyond the grave!

This eerie ghost story, by award-winning author of Hell House and I Am Legend, inspired the acclaimed 1999 film starring Kevin Bacon.

  • Sales Rank: #152342 in Books
  • Brand: Matheson, Richard
  • Published on: 2004-07-01
  • Released on: 2004-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.28" h x .62" w x 5.46" l, .70 pounds
  • Binding: Paperback
  • 224 pages

Review
"One of the most important writers of the twentieth century."--Ray Bradbury "Matheson is one of the great names in American terror fiction."—The Philadelphia Inquirer

"Matheson inspires, it's as simple as that."—Brian Lumley

About the Author
Richard Matheson is The New York Times bestselling author of I Am Legend, Hell House, Somewhere in Time, The Incredible Shrinking Man, A Stir of Echoes, The Beardless Warriors, The Path, Seven Steps to Midnight, Now You See It . . . , and What Dreams May Come. A Grand Master of Horror and past winner of the Bram Stoker Award for Lifetime Achievement, he has also won the Edgar, the Hugo, the Spur, and the Writer's Guild awards.

He lives in Calabasas, California.

Excerpt. © Reprinted by permission. All rights reserved.

ONE

The day it all started—a hot, August Saturday—I’d gotten off work a little after twelve. My name is Tom Wallace; I work in Publications at the North American Aircraft plant in Inglewood, California. We were living in Hawthorne, renting a two-bedroom tract house owned by one of our next-door neighbors, Mildred Sentas. Another neighbor, Frank Wanamaker, and I usually drove to and from the plant together, alternating cars. But Frank didn’t like Saturday work and had managed to beg off that particular day. So I drove home alone.
As I turned onto Tulley Street, I saw the ‘51 Mercury coupe parked in front of our house and knew that Anne’s brother, Philip, was visiting. He was a psychology major at the University of California in Berkeley and he sometimes drove down to L.A. for weekends. This was the first time he’d been to our new place; we’d only moved in two months before.
I nosed the Ford into the driveway and braked it in front of the garage. Across the street Frank Wanamaker’s wife, Elizabeth, was sitting on their lawn pulling up weeds. She smiled faintly at me and raised one white-gloved hand. I waved to her as I got out of the car and started for the porch. As I went up its two steps I saw Elizabeth struggle to her feet and adjust her maternity smock. The baby was due in about three months. It was the Wanamaker’s first in seven years of marriage.
When I opened the front door and went into the living room, I saw Phil sitting at the kitchen table, a bottle of Coca-Cola in front of him. He was about twenty, tall and lean, his darkish-brown hair crew-cut. He glanced in at me and grinned.
“Hi, brother man,” he said.
“Hi.” I took off my suit coat and hung it in the front closet. Anne met me in the kitchen doorway with a smile and a kiss.
“How’s the little mother?” I asked, patting her stomach.
“Gross,” she said.
I chuckled and kissed her again.
“As they say,” I said, “hot enough for you?”
“Don’t even talk about it,” she answered.
“Okay.”
“Hungry?” she asked.
“Ravenous.”
“Good. Phil and I were just about to start.”
“Be right with you.” I washed my hands and sat down across from Phil, eyeing his blindingly green polo shirt.
“What’s that for,” I asked, “warning off aircraft?”
“Glows in the dark,” he said.
“Helps the co-eds keep track of you at night,” I said. Phil grinned.
“Now don’t you two get started again,” Anne said, putting a dish of cold cuts on the table.
“Whatever does you mean?” Phil said to her.
“Never mind now,” she said. “I don’t want any needling session this weekend. It’s too hot.”
“Agreed,” said Phil, “needling excluded. Agreed, brother man?”
“And spoil my weekend?” I said.
“Never mind,” said Anne. “I can’t face that and the heat both.”
“Where’s Richard?” I asked.
“Playing in the backyard with Candy.” Anne sat down beside me with a groan. “There’s a load off my feet,” she said.
I patted her hand and we started eating.
“Speaking of Candy,” Anne said, “I trust you haven’t forgotten the party tonight at Elsie’s.”
“Oh my God,” I said, “I did forget. Do we have to go?”
Anne shrugged. “She invited us a week ago. That was excuse time. It’s too late now.”
“Confusion.” I bit into my ham on rye.
“Brother man seems less than joyous,” Phil said. “Elsie’s shindigs no goo’?”
“No goo’,” I said.
“Who is she?”
“Our next-door neighbor,” Anne told him. “Candy’s her little girl.”
“And parties are her profession,” I said. “She’s the poor man’s Elsa Maxwell.”
Anne smiled and shook her head. “Poor Elsie,” she said. “If she only knew what awful things we say behind her back.”
“Dull, huh?” said Phil.
“Why talk?” I said. “Go to the party with us and see for yourself.”
“I’ll liven ‘er up,” said Phil.
* * *
A little after eight-fifteen Richard fell asleep in his crib and we went next door to Elsie’s house. In most marriages you think of a couple’s home as theirs. Not so with that house. Ron may have made the payments on it but the ownership was strictly Elsie’s. You felt it.
It was Ron who answered our knock. He was twenty-four, a couple of years older than Elsie, a couple of inches taller. He was slightly built, sandy-haired with a round, boyish face that seldom lost its impassive set; even when he smiled as he did then, the ends of his mouth curling up slightly.
“Come in,” he said in his quiet, polite voice.
Frank and Elizabeth were already there, Elizabeth settled on the red sofa like a diffident patient in a dentist’s waiting room, Frank’s thin body slouched in one of the red arm chairs. He brightened only a little when we came in, raising his bored gaze from the green rug, straightening up in the chair, then standing. I introduced Phil around.
“Hi!”
I glanced over and saw Elsie peering around the corner of the kitchen doorway. She’d cut her dark hair still shorter and bobbed it still tighter, I noticed. When we’d moved into the neighborhood, she’d had long, drabby blond hair.
We all said hello to her and she disappeared a moment, then came into the room with a tray of drinks in her hands. She was wearing a red, netlike dress which clung tightly to the curves of her plump body. When she bent over to put the tray down on the blondwood coffee table, the bosom of the dress slipped away from her tight, black brassiere. I noticed Frank’s pointed stare, then Elsie straightened up with a brassy, hostesslike smile and looked at Phil. Anne introduced them.
“Hel-lo,” Elsie said. “I’m so glad you could come.” She looked at us. “Well,” she said, “name your poison.”
What happened that evening up to the point when it all began is not important. There were the usual peregrinations to the kitchen and the bathroom; the usual breaking up and re-gathering of small groups—the women, the men, Frank, Phil and myself, Elizabeth and Anne, Elsie and Phil, Ron and me—and so on; the drifting knots of conversation that take place at any get-together.
There was record music and a little sporadic attempt at dancing. There was Candy stumbling into the living room, blinking and numb with only half-broken sleep; being tucked back into her bed. There were the expected personality displays—Frank, cynical and bored; Elizabeth, quietly radiant in her pregnancy; Phil, amusing and quick; Ron, mute and affable; Anne, soft-spoken and casual; Elsie, bouncing and strainedly vivacious.
One bit of conversation I remember: I was just about to go next door to check on Richard when Elsie said something about our getting a baby-sitter.
“It doesn’t matter when you just go next door like this,” she said, “but you do have to get out once in a while.” Once in a while, to Elsie, meant an average of four nights a week.
“We’d like to,” Anne said, “but we just haven’t been able to find one.”
“Try ours,” said Elsie. “She’s a nice kid and real reliable.”
That was when I left and checked on Richard—and had one of my many n

Most helpful customer reviews

78 of 81 people found the following review helpful.
One of his best; different from the movie
By Craig Clarke
This is another terrific thriller from Richard Matheson. When the film version came out a few years ago, it was instantly dismissed as a rip-off of The Sixth Sense -- a difficult feat considering that the novel that was the source of the film was written over forty years prior. As a fan of the film (it is highly underrated and will definitely provide entertainment for fans of the genre), and of Richard Matheson's work, I felt I owed it to myself to check out the original: A Stir of Echoes (What, a definite article is good enough for The Sixth Sense, but not for Stir of Echoes? I'll never understand Hollywood).
When Tom Wallace is hypnotized at a party by his brother-in-law, he turns out to be a surprisingly good subject. Afterwards, he is told how malleable he was, and a good laugh is had at his expense when he unwittingly performs a post-hypnotic suggestion. But afterwards things aren't the same for Tom: he begins having dreams that a woman in black is in his house, and then realizes that he is able to read people's minds. This comes in handy on more than one occasion, but generally appears to be a nuisance, especially to Tom's wife, Anne, who wants him to see a doctor.
Given what I have read of Matheson, I wasn't surprised by the level of quality presented in the story. What did surprise me, however, was that A Stir of Echoes, although first published in 1958, is not at all dated; it could have just as easily been written today, Matheson's story and characters are so "modern" and timeless. This is particularly true given the modern atmosphere of being more accepting to the idea of spirits "crossing over" from another plane.
As the story progresses, the tension ratchets higher and higher. Matheson hardly lets up, steadily adding more complications to the plot until the surprise revelation. This is one of the reasons that I like Matheson's work so much: the knowledge that I am always in for a ride.
(Fans of the movie please note: the plot of A Stir of Echoes differs from the film in many details. The base story is, of course, the same, but the identities of the participants -- the alleged ghost, the alleged killer -- are different, which allows for a novel experience in reading a book you think you're already familiar with.)

47 of 52 people found the following review helpful.
A PLEA FROM THE GRAVE WILL NOT BE DENIED...
By lawyeraau
Although not one of Matheson's best efforts, it nevertheless makes for a page turning, good read. Written nearly half a century ago, the book still has a contemporary feel to it. There are just a few issues which remind one how long ago it was written. Its central themes, however, are as fresh today, as when the book was first published.

The main character in the book is Tom Wallace, a working stiff with a house and family, who goes to a local gathering of friends and family. There he allows himself to be hypnotized by a relative who is an amateur hypnotist. A doubting Thomas, he agrees to undergo hypnosis in the belief that he would not be susceptible to it. Much to his chagrin and the amusement of others, he is, indeed, put under. Shortly after coming out of his trance, he finds that life, as he knew it, had irrevocably changed.

What he had thought was a cheap parlor trick, turned out to be the catalyst that changed his immediate reality. His existence began to be punctuated by visions, telepathic intrusions, psychic impressions, and other paranormal experiences. The effect that this has on him, his life, and those whom he loves is what gives the book its substance.

It is this altered reality, however, that makes his new life more meaningful than the one he had been leading prior to his being hypnotized. The book barrels on to a climactic ending, as events from the past intrude on the present, demanding a resolution. The realization that things or people are not always what they seem is brought home here with great impact.

Do yourself a favor, read the book and skip the movie. They bear little resemblance to one another.

20 of 20 people found the following review helpful.
Almost as fresh as the day it was written
By A Customer
While "Stir Of Echoes" is not as emotionally compelling as Matheson's classics "I Am Legend" or "What Dreams May Come," this is still one hell of a good read. It's a tribute to Matheson's skill as a writer that this novel is almost as fresh as the day it was written - there are only two or three items throughout the entire book that might give away the fact that it was penned over four decades ago. The "horror" in this novel will probably be as discomfitting as a hangnail for fans of the in-your-face "slice & dice" gore of a Clive Barker or a Robert McCammon. "Stir Of Echoes" doesn't rely on a steadily rising body count to draw you along - it keeps your interest by demonstrating just how fragile "normality" can be. Not just among your friends and neighbors, but also within your own family, within your own mind. The increasing sense of isolation in the main character, Tom Wallace, is what drives "Stir Of Echoes". This fast-paced novel is a very pleasant diversion for a Saturday afternoon at the beach or an evening at home.

See all 109 customer reviews...

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Selasa, 01 April 2014

[E563.Ebook] Download Ebook The Frameworks of English: Introducing Language Structures, by Kim Ballard

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The Frameworks of English: Introducing Language Structures, by Kim Ballard

How does language work? What are the different elements? How do they all fit together?
 
The Frameworks of English is a step-by-step guide through the various levels of language, describing the morphological, lexical, grammatical and phonological frameworks of contemporary English in a clear and logical way. Beginning with words as the building blocks of language, it investigates their internal structure and shows how words can be combined into larger and larger units, from phrases to sentences and beyond. The sound system of language is explored, covering the production of individual sounds as well as the features of syllable structure and connected speech.

The third edition of this popular textbook:
• features a new chapter on how to approach accent and dialect variation in English throughout the world
• includes both spoken and written examples of electronically mediated language
• offers updated suggestions for further reading and research
• contains an expanded glossary of linguistic terminology to aid study

With plenty of exercises and helpful cross-referencing The Frameworks of English covers everything that you need to know about linguistic structures.

  • Brand: Brand: Palgrave Macmillan
  • Published on: 2013-07-26
  • Released on: 2013-07-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.67" h x 1.07" w x 6.34" l, .75 pounds
  • Binding: Hardcover
  • 413 pages
Features
  • Used Book in Good Condition

Review
Reviews of second edition:
 
'As a crystal-clear, well-illustrated exposition of all the linguistic nuts and bolts one would want a beginner English Language student to know, this is unsurpassed.' - Jonathan Culpeper, Lancaster University, UK

'A most effective second edition of a very well-written and invaluable book.' - Cristiano Broccias, University of Genoa, Italy

'An impressive work, which deals with fairly dense subject matter in a deft and decisive manner. There's a great deal for the novice to chew upon and plenty for those with more experience to digest'. - Ian McMechan, Ermysted's Grammar School, UK

About the Author
KIM BALLARD is the former Head of English at Esher College in Surrey, UK. She was a chief examiner for Edexcel A level English Language for seven years.

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Senin, 24 Maret 2014

[L886.Ebook] Ebook Free The Billionaire's Intern (The Forbidden Series), by Maisey Yates

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The Billionaire's Intern (The Forbidden Series), by Maisey Yates

The Forbidden Series
Billionaires who can look, but shouldn't touch!

For Logan Black, Jaiven Rodriguez and Zair al Ruyi, New York is spread out before them like the Garden of Eden…and no one knows the sweet taste of forbidden fruit better than America's most ruthless billionaires!

Jaded, cynical, with a darkness that threatens to consume them whole, they think they've seen it all. But temptation has something new in store for each of them…

When Addison Treffen finds herself working for Logan Black—the notorious billionaire who literally came back from the dead—she thinks it's a safe haven from the shocking scandal surrounding her family. Little did she know that she's about to get very personal with her billionaire boss!

Collect all three novels in The Forbidden Series:

THE BILLIONAIRE'S INTERN by USA TODAY bestselling author Maisey Yates
THE BILLIONAIRE'S FANTASY by USA TODAY bestselling author Kate Hewitt
THE BILLIONAIRE'S INNOCENT by USA TODAY bestselling author Caitlin Crews

  • Sales Rank: #316041 in eBooks
  • Published on: 2015-06-17
  • Released on: 2015-06-17
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Maisey takes us on a dark journey of love between two cynics
By Isha Coleman
So I finally got to read The Billionaire's Intern in its entire. Another stimulating Maisey Yates read. Maisey takes us on a dark journey of love between two cynics. Logan is used to being in control and Addison is the one thing that can make him lose that. Addison is trying process events and secrets that have just been revealed. Complicated characters that little by little and piece by piece expose their pains and strengths in a compelling read.

0 of 0 people found the following review helpful.
Glad I discovered a new read.
By Ava and Brianna @ Always Books
Part One

I was browsing Amazon and this book popped up as free so I thought why not; I'll give it a try. As soon as I started reading I was intrigued, I really like the way in which the author set up the story. Maisey drip fed us history all the while creating intrigue with the events that surrounded Addison and Logan.

Logan is the closed off billionaire with many secrets. He was shipwrecked on an island and hasn't long since returned to civilisation. Although he hides from the public, he agrees to help out an old acquaintance by giving Addison a job as an intern. Of course, Addison's presence messes up his recluse life style.

Addison is surrounded by family scandal. She needs to disappear and working for a friend of her brother seems like the only solution. Although Addison knows nothing more than what the papers report about the mysterious Logan, her interest is piqued.

I really enjoyed this first instalment and I found the author's writing easy to get into. Both characters interested me as did their circumstances and I can't wait to follow this series and start the second instalment.

Book one is free, take a chance and download it as you might discover a new favourite today.

Part Two

I didn’t mind the second instalment of this story, my interest is still piqued, I can feel the rising sexual tension between Logan and Addison and Logan’s story continues to intrigue me. However, I feel the story is losing momentum by being split up into chunks, it doesn’t read like a series of novellas it literally is a story cut up and divided into a small group of chapters. Following the cliffhanger I do want to read on. I enjoy the author’s writing and the story is refreshing.

Parts Three and Four

*I received a copy in exchange for an honest review.*

After the cliffhanger of part two I was eager to continue with this story. Up until now, I felt the story was moseying along at a steady pace. It was only after Logan exposed his deepest secret to Addison that the speed picked up and both characters came into their own.

The author’s writing had me caring for both characters. Addison and Logan had expectations and society rules to conform to. But locked away from the outside world, they could be real and raw with each other. Both exposed their insecurities and yet they both still wanted more.

I really enjoyed the last half of The Billionaire’s Intern. It was sexy, endearing and had me rooting for both characters. There was just the right amount of drama to wrap up the story and even though there might have been a touch of instalove. I was too far gone to care.

If you like billionaire romances, you need to check this one out because, like me, you might just discover a great new author. ~Ava

1 of 1 people found the following review helpful.
Ok
By Amazon Customer
Bit unbelievable plot line and storey, interesting characters, erotic scenes ok. Would have liked things to be a little more realistic

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Minggu, 23 Maret 2014

[I813.Ebook] Download Essentials of Services Marketing (2nd Edition), by Jochen Wirtz, Patricia Chew, Christopher Lovelock

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Essentials of Services Marketing (2nd Edition), by Jochen Wirtz, Patricia Chew, Christopher Lovelock

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids

The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.

Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts.

Make it easy for students to relate: Cases and Examples written with a Global Outlook

The first edition global outlook is retained by having an even spread of familiar cases and examples from the world¿s major regions: 40% from American, 30% from Asia and 30% from Europe.

Help students see how various concepts fit into the big picture: Revised Framework

An improved framework characterized by stronger chapter integration as well as tighter presentation and structure.

Help instructors to prepare for lessons: Enhanced Instructor Supplements

·  Instructor¿s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions.

·  Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts.

·  Test Bank: Updated Test Bank that is Test Gen compatible.

·  Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer.

·  Case Bank: Cases can be in PDF format available for download as an Instructor Resource.

  • Sales Rank: #148117 in Books
  • Brand: Brand: Pearson Education
  • Published on: 2012-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.10" w x 8.50" l, 3.10 pounds
  • Binding: Paperback
  • 679 pages
Features
  • Used Book in Good Condition

About the Author

Dr Jochen Wirtz holds a PhD in services marketing from the London Business School and has been working in the field of services for over 20 years. He is a tenured Associate
Professor at the National University of Singapore (NUS), where he teaches services marketing in executive, MBA and undergraduate programs. He is also the director of the
dual degree UCLA – NUS Executive MBA Program, a member of the executive committee of the NUS Teaching Academy (the NUS think-tank on education matters), an associate fellow
of Executive Education at the Saïd Business School, University of Oxford, and an international fellow of the Service Research Center at Karlstad University, Sweden.
Dr Wirtz has published widely on services marketing in over 80 academic articles, including the Harvard Business Review, Journal of Consumer Psychology, Journal of Retailing, Journal
of Service Management, Journal of Services Marketing, Journal of Service Research, and Journal of the Academy of Marketing Science. He has also published over 100 conference
papers, 40 book chapters and 10 books. This includes his collaboration with Dr Lovelock in writing one of the world’s leading services marketing text books, “Services Marketing:
People, Technology, Strategy, 7th edition” (Prentice Hall, 2011).  Dr Wirtz serves on the editorial review boards of 11 academic journals. These include the
Journal of Service Management, Journal of Service Research, and Cornell Hospitality Quarterly. He is also an ad hoc reviewer for the Journal of Consumer Research and Journal
of Marketing. Dr Wirtz chaired the American Marketing Association’s biennial Service Research Conference in Singapore. In recognition of his excellence in research and
teaching, Dr Wirtz has received over 30 awards. These include the highest NUS accolade for education, the university-wide Outstanding Educator Award, and he was the winner of
the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both by Emerald Group Publications.
Dr Wirtz has been an active Management Consultant, working with international consulting firms, including Accenture, Arthur D Little, and KPMG, as well as major service firms in the
areas of strategy, business development and customer feedback systems. Originally from Germany, Dr Wirtz spent seven years in London before moving to Asia.

Dr Patricia Chew holds a PhD in services marketing from the National University of Singapore. She is Deputy Head of Business and Head of Area in Marketing at SIM
University in Singapore. She is in charge of the designing the business program, and overseeing curriculum development. She also appoints and manages the faculty. Dr Chew
teaches a variety of marketing courses at SIM University and has also taught at the National University of Singapore in MBA and BBA programs.
Dr Chew’s research focuses on services marketing. She has published several articles and conference papers, particularly on incentivized referrals and word-of-mouth. One of her
articles on incentivized word-of-mouth won the “Emerald Literati Club Award for Excellence” for the “Most Outstanding Paper” of the year in the International Journal of Service Industry
Management. Dr Chew has consulted on services marketing-related projects for companies like LG Capital, National Library Board in Singapore and SK Telecom.

The late Dr Christopher Lovelock was one of the pioneers of services marketing. Widely acknowledged as a thought leader in services, he was honored by the American Marketing
Association’s prestigious Award for Career Contributions in the Services Discipline. In 2005, his article with Evert Gummesson, “Whither Services Marketing? In Search of a New
Paradigm and Fresh Perspectives” won the American Marketing Association’s Best Services Article Award. He was a finalist for the IBM award for the best article in the Journal of
Service Research. Earlier, he received a best article award from the Journal of Marketing. Recognized many times for excellence in case writing, he had twice won top honors in the
Business Week “European Case of the Year” Award. Dr Lovelock consulted and gave seminars and workshops for managers around the world.
His particular focuses were on strategic planning in services and managing the customer experience. His distinguished academic career included serving 11 years on the faculty of
Harvard Business School, and two years as a visiting professor in Switzerland’s IMD. He has also held faculty appointments at Berkeley, Stanford and the Sloan School at MIT, as
well as visiting professorships at INSEAD in France and The University of Queensland in Australia. Professor Lovelock was the author or co-author of over 60 articles, more than 100 teaching
cases, and 26 books. His work has been translated into 12 languages. He served on the editorial review boards of the International Journal of Service Industry Management,
Journal of Service Research, Service Industries Journal, Cornell Hotel and Restaurant Administration Quarterly, and Marketing Management. He was also an ad hoc reviewer for
the Journal of Marketing.  

Most helpful customer reviews

1 of 1 people found the following review helpful.
A superb text integrating research and theory with cutting-edge management thinking
By Ron Kaufman
"Essentials of Services Marketing" masterfully integrates rigorous academic research, theory and cutting-edge management thinking. A superb read that covers all key aspects of marketing and managing services - ranging from consumer behavior to strategy, and from revenue management to service leadership. It's a great source to consult whether you are redesigning service processes, developing service recovery policies, implementing a loyalty program, or want to significantly improve the service quality delivered by your people.

The book makes a vast and complex field easily accessible through a rigorous, intuitive structure -- organized around an integrated framework the reader can immediately relate to, and chapters have their own integrative frameworks that communicate key concepts succinctly.

The table of contents is:

Part I: Understanding Service Products, Consumers and Markets
Chapter 1 - Introduction to Services Marketing
Chapter 2 - Consumer Behavior in a Services Context
Chapter 3 - Positioning Services in Competitive Markets

Part II: Applying the 4 Ps to Services
Chapter 4 - Developing Service Products - Core and Supplementary Elements
Chapter 5 - Branding Service Products and Experiences
Chapter 6 - Setting Prices and Implementing Revenue Management
Chapter 7 - Promoting Services and Educating Customers

Part III: Designing and Managing the Customer Interface
Chapter 8 - Designing and Managing Service Processes
Chapter 9 - Balancing Demand and Capacity
Chapter 10 - Crafting the Service Environment
Chapter 11 - Managing People for Service Advantage

Part IV: Developing Customer Relationships
Chapter 12 - Managing Relationships and Building Loyalty
Chapter 13 - Complaint Handling and Service Recovery

Part V: Striving for Service Excellence
Chapter 14 - Improving Service Quality and Productivity
Chapter 15 - Organizing for Service Leadership

Part VI: Cases

1 of 1 people found the following review helpful.
There's so much content, you'll never get through it...
By Janelle Barlow
...but if you need what's in it, you'll find it. This is an immense book, but complete and easy to follow. There's even Guidelines for Parking Design. What I really like about this book is that it goes from the biggest conceptual picture possible and then jumps immediately into details and applications. And the way the book is designed makes it easy to skip around -- on every page! This is the kind of book that would do well in a college course, or as a study document within an organization. The study questions at the end of the Chapters called Case Studies are provocative, and if you can answer the, you have the equivalent of a marketing degree in your possession. You might not read this book from beginning to end, but you'll jump into it when you need a question about services marketing answered. And the Case Studies are definitely worth reading. Great work! Janelle Barlow, author, A Complaint Is a Gift

1 of 1 people found the following review helpful.
A first class read
By Robin
Every now and then a book comes along that not only takes a subject and explains it with more clarity than any other but also provokes the reader to act and shows them how.

Jochen's 2nd edition is like being upgraded from economy to first class. It is a first class read. The layout is enticing and lives the message of service marketing.

Most importantly the content is a gift. The book has so much research, examples, case studies, tips, techniques, stories and did I say research that it will sit on your desk so that you can reference it easily.

Thank you to the authors for sharing so much knowledge in one book and the time to make it an extremely attractive read.

Robin Speculand
Implementation Specialist
Chief Executive
Bridges Business Consultancy Int

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Sabtu, 22 Maret 2014

[A144.Ebook] PDF Ebook A Game Plan For Life: The Power of Mentoring, by John Wooden, Don Yeager, John Maxwelll

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After eight books, many of them best sellers, A Game Plan for Life is the one closest to John Wooden's heart: a moving and inspirational guide to the power of mentorship. The first half focuses on the people who helped foster the values that carried Wooden through an incredibly successful and famously principled career, including his college coach, his wife, Abraham Lincoln, and Mother Teresa. The second half is built around interviews with some of the many people he mentored over the years, including Kareem Abdul- Jabbar, Bill Walton, fellow coaches, family members, and even a middle school coach in Canada.

Their testimony takes readers inside the lessons Wooden taught to generations of players, bringing out the very best in them not just as athletes but as human beings. In all, its an inspiring primer on how to achieve success without sacrificing principles, and on how to build one of the most productive and rewarding relationships available to any athlete, businessperson, teacher, or parent: that of mentor and protégé.

  • Sales Rank: #802705 in Books
  • Published on: 2016-07-26
  • Released on: 2016-07-26
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.75" h x .50" w x 5.25" l,
  • Running time: 6 Hours
  • Binding: MP3 CD

Review

“Coach Wooden is the most respected mentor I’ve ever met. He’s had a powerful impact on my life and now, through this book, he’ll touch you as well. Get ready for a life-changing experience.”—Pat Williams, Sr. Vice President, Orlando Magic, author of Extreme Dreams Depend on Teams

“All of us need to read John Wooden’s tips on mentoring and build them into our lives. There is no better person to give you A Game Plan for Life.”—Mike Krzyzewski, Duke University basketball coach

“There is no coach or former coach, in the U.S.A., more admired by his peers than John Wooden. When someone asks me who is the best athletic coach ever, my vote is John Wooden. A Game Plan for Life speaks loudly about the importance of learning and teaching for a lifetime. Coach Wooden’s message is one reason I keep coaching!”—Bobby Bowden, Head Football Coach, Florida State University

“My time learning from Coach Wooden—sitting and asking him questions, soaking up his answers—has provided some of the most significant lessons in my life. Any way that you can be mentored by a giant like him, including reading A Game Plan for Life, will provide great lessons for you, too.”—Pat Summitt, Women’s Basketball Coach, University of Tennessee

“Few coaches have effected their player’s lives so fully as John Wooden, so here’s a natural question: Who mentored the mentor? Well, John Wooden is glad we asked…”—Bob Costas

“Who better to learn you all his experiences than John Wooden? This is a positively great book by a great man.”—Yogi Berra

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Most helpful customer reviews

1 of 1 people found the following review helpful.
Really a great book with simple lessons and guidelines to be successful
By Doug Saylor
Really a great book with simple lessons and guidelines to be successful. I have read a few books about Coach Wooden, each is just as good as this one. This is a good book to get for your self or anyone who appreciates simple and honest advice from a master teacher, mentor, and English teacher, if you did not know John Wooden started as a high school English teacher in South Bend, Indiana as well as began his coaching career there. Just think, if he can start somewhere that few people would think of and have such a successful career as well as life, why not consider his advice and wisdom in this book.

7 of 7 people found the following review helpful.
Inspiring and Timeless!
By Jay M. Greenfeld
Very few authors can inspire through their writings the way John Wooden does. Wooden does it again showing the world how we can all learn something from each person we interact with. A Game Plan for Life: The power of mentoring, includes lessons and philosophies for anyone regardless of their age, occupation, education, or experience. His lessons are simple and timeless. I especially enjoyed how throughout the book, he celebrated his mentors, honored his mentees, and empowered the reader to be truly inspiring. If Wooden suggests "...that the people who stand out are the ones who challenged me with words and inspired me with actions" then his most recent book has done just that. His simple life lessons remind the reader that remaining true to your values and ideals will help create a sense of calmness in your heart. This is not just a game plan for life ... it is a game plan brought to life. Personal anecdotes, inspirational messages, and simple reminders throughout the book suggest win or lose...the life lesson to the reader is . . . keep playing as teaching and learning are timeless.

My Choice - My Life: Realizing Your Ability to Create Balance in Life

0 of 0 people found the following review helpful.
Game Plan for Life
By Robert T. Hess
Every so often, a great man or woman walks the Earth. Many times we don't realize or understand how great they were until they are gone. Such was the case with John Wooden. There have been many books written about John Wooden. This one ranks as one of the best--not just because it was the last one written before he died but because of the topic he addresses--the power of mentoring.

We are just starting to realize how important mentors are in the lives of our young people. The research and evidence regarding the power of mentors to help children break through poverty barriers is staggering.

The book covers seven people that were mentors in his life, and seven people that he mentored. His mentors include Abraham Lincoln, Mother Teresa, and his father who gave him this advice when he was young that he tried to live by his whole life:

1. Be true to yourself.

2. Make each day your masterpiece.

3. Help others.

4. Drink deeply from good books.

5. Make a friendship with fine art.

6. Build a shelter against a rainy day.

7. Pray for guidance and give thanks for your blessings every day.

John Wooden was faithful, consistent, and committed. His priorities were in order, and he never deviated from those priorities. In this day and age when a new thing comes along every 60 seconds and gets our attention off the main thing, it is nice to see an example of someone who kept their "hands on the plow" and achieved things in his field that are still unmatched. There are no shortcuts. Achieving greatness in any field takes time, effort, and persistence.

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  • Published on: 2005-08-09
  • Binding: Hardcover

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